Berlin is noted for its numerous cultural institutions, many of which enjoy international reputation. The diversity and vivacity of the Zeitgeist Metropolis led to an ever-changing and trendsetting image among major cities. The city has a very diverse art scene, and is home tohundreds of art galleries. It hosts the annual Art Forum - an international art fair, which focuses on contemporary art. Young Germans and international artists continue to settle in the city, and Berlin has established itself as a center of youth and popular culture in Europe. Signs of this expanding role were the 2003 announcement that the annual Popkomm, Europe's largest music industry convention, would move to Berlin after 15 years in Cologne. Shortly thereafter, the Universal Music Group and MTV also decided to move their European headquarters and main studios to the banks of the River Spree in Friedrichshain. Since 2005, Berlin has been listed as a UNESCO City of Design.
